Werte! That means hello in my language- Eastern Arrernte. Born and raised in Alice Springs with my seven siblings and over 50 first cousins, family has always been the most important thing to me. My family and I relocated to Darwin in 2007. Darwin is home for me now, but the beautiful desert hills in Alice Springs will always be home to soul.

Never in a million years did I think I would run my own fashion and beauty business. Growing up I was a huge tomboy. Saturdays were spent playing sport and Saturday nights were spent playing red, red rover in nan’s backyard with my cousins. My favourite outfit growing up was ¾ length board shorts and a red and yellow Hawaiian shirt from lowes!

It wasn’t until my first year at the University of Melbourne that I started becoming interested in fashion and beauty. It was inevitable really – a curious perfectionist living in the fashion capital of Australia. 

Whilst I loved being glammed up for events, I really hated the process! I used to hate having to contact so many places to book appointments. I would dread wasting so much time travelling between appointments and I used to get super frustrated when I would ask for light makeup and leave with makeup thick enough to chisel off. But what I disliked even more than all of this was being greeted with “Hey Babe” “Hi Hun” . I know some people naturally greet people this way, but personally I have always felt like these greetings make me feel like I am just another customer whose purchase is more important than their name.

It was through all of my past experiences in the beauty industry, both good and bad, that made me want to open my own business. I wanted to make the process of getting ready for an event stress free. I wanted to make it easy and simple to organise. I wanted to create a space where women of all races/ages/experience with beauty services felt welcome. But most of all I wanted to create a space where women could come and be treated like real women.

I wanted to start my own business because I wanted to create a fashion and beauty space where your name matters, your kids are welcome and you leave feeling genuinely cared about.

One my favourite quotes is:

“I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel” - Maya Angelou 

I hope I get the chance to meet you in my studio soon!

Jamie x

Here's a few photos that wrap up my childhood pretty well!